ghostwrite is excited to announce our new “Ls Are For Loyalty” program, aka ghostwrite LLLoyalty.
Most brands create loyalty programs to reward their customers. That ain’t us. The very nature of our Blind Dutch Auction release model necessitates a radical reimagining of the loyalty framework.
In this new framework, loyalty is more about participation than success. Bidding and winning is better than bidding and losing. But bidding and losing matters too.
Of course, not all losing is created equal. To identify our truly loyal losers, we created this simple eligibility formula:
The plain language version goes like this:
- LLLoyalty members must regularly participate in ghostwrite auctions
- LLLoyalty members must bid close to the Clearing Price (where closeness is defined by the aforementioned formula)
Enrollment is automatic and will be reassessed on a rolling basis. And yes: there will be perks. For starters, current enrollees will receive this exclusive gift, the ghostwrite “LLLoyalty” 100%:
The ghost is for losers only. Winners need not apply.
So keep bidding. Keep losing. And we’ll keep recognizing you.
ghostwrite 