-
When you’re a brand new brand, everything you do feels novel – even radical. But last week’s HIDDEN release really did break the record for “firsts”. It was our first collaboration with HIDDEN; our first individually-sold 100% ghost; and our…
-
Thirty years ago, before the internet came along, creative culture was siloed and separate. Brands were controlled by massive companies, and culture was carved up into distinct and separate lanes. Then along came the internet, where you could build a…
-
A new semi-regular dispatch that sheds light on the universe of culture and commerce. As much as we love to talk about ghosts, our interests do extend beyond our own collectible toys. And so, from time to time, we’d like…
-
The ghostwrite team was at NBA All-Star Weekend in San Francisco. For a recap of everything that went down, keep reading (or just see the pics on IG). Exclusive 1000% ghosts There’s always so much going on at NBA ASW…
-
Our second public release in 2025 was the second installment of our “Schrödinger’s ghost” franchise – an ongoing series of monochromatic releases that tell the ghostwrite story. To get a thorough understanding of all of the layers of meta-goodness behind…
-
ghosts tell stories. Some stories are singular and others are multiple. And when it repeats, it becomes more than a story. It becomes…a franchise. Everyone loves a good franchise. The most successful examples are those that build and extend through…
ghostwrite 